Turning Viewers Into Buyers
How video is driving the future of brands.
by MTN July 22, 2019
We hear it all the time: the average American is exposed to 5,000 marketing messages a day. Before you even leave the house in the morning, marketers are competing for your attention in a high-intensity fusillade of messages. How can you make sure your message stands out from all the noise?
Arm yourself with these 5 key takeaways, including facts, figures, and strategies to take the upper hand and make sure your business breaks through to your audience.
“…landing page conversions rose by 130% with video.”
#1 Video Sells
What would a 300% boost look like for your company’s sales revenue? In a recent study, video increased conversion rates on emails by 300%. And in a second study, landing page conversions rose by 130% with video.
Whether it’s on your website, social media, marketing emails, or wherever your buyers go to make informed buying decisions.
#2 Video Builds Customer Loyalty
Viewers who watched at least 30 seconds of a YouTube ad were 23 times more likely to visit or subscribe to that brand’s channel, watch more videos by that brand, or share their brand video. That means your viewers are advertising for you, spreading awareness about your business throughout their networks and sharing your message out of loyalty to your company.
#3 Viewers Remember Video
Video content has been proven to outperform other media formats for both recall and message retention. 80% of users can recall a video ad they’ve seen in the past 30 days. Because viewers retain 95% of a message when they watch it in a video.
#4 Video Is Proven Effective For All-Sized Businesses
Video isn’t just for megabrands and global corporations, no matter your company size, there are dozens of ways to attract new customers and retain market share with your business’ message.
#5 Poor Quality Video Can Damage Your Brand
But it takes more than a smartphone and a well-meaning, tech-savvy nephew to make compelling, high impact video that sells. It’s even been proven that low-quality marketing videos can do more harm than good. That means potential customers who see your video would be less likely to buy than a prospect who has seen nothing at all.
Don’t gamble with your brand, partner with MTN LLC to create powerful, direct, compelling content created to drive conversions.
Contact us today to learn more about how video can transform the way you do business and drive conversion rates through the roof.